Professor and Chair of the Department of Foreign Languages and Cultures
New Bulgarian University – Sofia
15 et 16 avril 2026
Salle 501, campus de Jacob-Bellecombette

Mercredi 15 avril 2026 de 13h15 à 14h45
Pragmatic Aspects of Interculturality in Relation to Corporate Social Responsibility (CSR)

This presentation examines how intercultural pragmatics shapes the way corporations communicate and enact Corporate Social Responsibility (CSR) in global, multicultural contexts. It integrates key theories from intercultural communication, pragmatics, and CSR to analyze stakeholder engagement, ethical discourse, and practical case studies such as sustainability reporting, community development, and crisis communication. The lecture emphasizes culturally sensitive, ethically grounded communication as essential for building trust, credibility, and responsible global business practices.
 
Jeudi 16 avril 2026 de 13h15 à 14h45 
Overcoming Cultural Stereotypes and Adapting to Intercultural Contexts

The presentation explores how students can develop intercultural and pragmatic competence to succeed in international companies and global career environments. It combines key intercultural communication theories with practical strategies for workplace adaptation, digital collaboration, and ethical professionalism. Through experiential learning, case studies, and university support frameworks, the lecture highlights continuous self-awareness and cultural sensitivity as essential for effective and responsible global engagement.

Séminaires organisés par Lauren Brancaz-McCartan lauren.brancaz-mccartan@univ-smb.fr et Hélène Schmutz helene.schmutz@univ-smb.fr